I’m passionate about video games, both as an art (I’m a core gamer) and as an industry (I’m a Grenoble Ecole de Management’s graduate and I know it takes talent AND marketing to build success!)
This blog focuses on the “industry” (aka “business”) side of video games, but here’s the twist: as art is at the core of game design, it might also well be at the core of game publishing and marketing!
That’s the line I will be exploring with two key questions in mind: are lessons from the past still worth learning? (I can tell you already, the answer is: definitely yes!), and: have we seen the end of it? (the answer is: creativity… finds a way!)
These are the only indisputable truths this blog contains, the rest is my opinions. Please feel welcome to debate!
– Lucien Portugal