Marketing and building communities with Discord
In a context where more than 40 games are released on Steam each day, standing out can be extremely difficult. As a result, according to game marketer Mike Rose’s estimates, about 82% of those games don’t even make minimum wage and only 7% enough money for their studio to survive. To increase his odds of success, Mike Rose uses a checklist of 6 elements, in addition to the basics (writing a press release, putting together a trailer, building a press list, building a social media presence…). In here, I will focus specifically on his use of Discord to build a growing community and keep it engaged throughout the life of the game.